Hey everybody! Its been a few weeks since I have written a post so I thought I would update you on where I have been!
Well, I have taken on a community manager position at uTest, inc. uTest is the world’s largest provider for software testing services. We offer in-the-wild testing services through our community of 50,000+ professional testers from 180 countries around the globe. Hundreds of companies – from garage startups to Fortune 500 enterprises – have signed up with uTest to get their web, desktop and mobile applications tested
I am really loving my new role and my new company, but alas my blog will probably not be updated as often as I like. If you have an idea for a topic you’d like me to write about fee free to email me!
For a little over a year now my Husband and I have been working with Sal Abruscato and his band A Pale Horse Named Death with their digital marketing, social media presence and online community. It has been an absolute blast and an honor to work with some of the most talented guys in the rock/metal scene.
Friday night they had the opportunity to live stream their concert from The Knitting Factory in Brooklyn NY. I am so proud of them and this was a pretty awesome opportunity not only for them but for all their fans who can’t make it out to see them.
Also to my network, now you guys can finally get a chance to see the band that I am always talking about and that I devote my off hours to. Please enjoy! http://apalehorsenameddeath.com/page/aphnd-video
Will the morning commute be the next phase of marketing? The Inside Marketing crew debate whether or not automobile marketing will be a successful strategy or not.
How important are influencers? What does that even mean? The Pulse Network Inside Marketing panel talks about measuring influence and tools like Klout. I believe that influencers are important to engage with online, but finding the right influencers is the trick. You have to find people who are relevant to your message. Tools like Klout can be helpful in finding those people, especially with their addition of ‘topics’ but they should never be the defining factor. Do your homework, find people who are relevant to your target market and network with them, genuinely.
This is not about digital marketing but it is about how women are portrayed in advertising and I hope that EVERYONE will watch this video and get the message!
How can multimedia enhance engagement by your target audience? The Pulse NetworkInside Marketing Panel talks about how to improve your ability to reach consumers. In this video we discuss how to make your content stand out and grab attention.
By now many of us have seen the report done by Cisco that says over half of young people value Facebook and smart phones over salary. There has been a lot of conversation around this study and at The Pulse Network the Inside Marketing team decided to look into the study further.
I personally think that the blog posts about this study are misleading. The study shows that younger generations value technology. The study was not just about using social media and smart phones at work, but also the ability to work from home. The idea of Workshifting is nothing new. In fact many companies are going this way. Younger generations do value freedom, technology, and quality of life over salary, and you can ask most HR professionals who can tell you that most people, regardless of age, value many benefits over salary. If you just Google ‘work-life balance’ or ‘what do employees value’ or any search term on this topic and you will see a whole bunch of articles and blog posts about this subject going back almost 10 years. I think we are just seeing a shift in what benefits are valued. It used to be health insurance and FSAs, now that those benefits are required. To Gen Y (and much of Gen X too) benefits are now about technology and freedom. I think to understand these results fully it is critical to understand generational differences. At the O.C. Tanner Executive Summit in September, Tom Carrol from R.R. Donnelly and Sons gave an EXCELLENT talk on this very topic (and if you have time to watch the video I highly recommend you do so!)
