Butch Stearns & I discuss on The Pulse on Marketing the redesign of YouTube and how this will effect businesses moving forward.
Butch Stearns: The biggest complaint with YouTube forever when it started
was where do I begin. Now, last week with their redesign, they announced
and they very prominently put their channel lineup. It’s pretty
interesting, isn’t it?
Rebecca Showerman: I think it’s great. It definitely has its pros and
cons, but the one thing I do see as a drawback is that
they’re really focusing on channels, particularly media
partners with YouTube. So, you’re seeing a lot of
celebrities and news outlets being featured. I think a lot
of the independent people are going to see a drop in their
videos if people are coming and just really looking at the
Butch Stearns: Every company, every business, every industry is a
publishing company now. They’re all sending their messages
out. Everybody is starting their own channels, their own
networks, their own TV of what they’re doing. So really,
the platforms like YouTube, like Google and others are
fighting to make it easy for companies and for people to
have a place for their channels to live.
Rebecca Showerman: Absolutely. If you’re not using these digital
channels that way, you’re going to be left behind, and I
think that a lot of these redesigns are trying to enforce
that. I think there’s going to be a little bit of a
learning curve for a lot of companies, especially with the
new design. If you’re a smaller company trying to get to
the top of YouTube to be featured, it might be a little bit
of a struggle, and we’re going to have to relearn how to do
that as marketers. But I definitely think it’s going in
that direction, and it’s definitely a positive thing.