Created by: Open-site.org
For a little over a year now my Husband and I have been working with Sal Abruscato and his band A Pale Horse Named Death with their digital marketing, social media presence and online community. It has been an absolute blast and an honor to work with some of the most talented guys in the rock/metal scene.
Friday night they had the opportunity to live stream their concert from The Knitting Factory in Brooklyn NY. I am so proud of them and this was a pretty awesome opportunity not only for them but for all their fans who can’t make it out to see them.
Also to my network, now you guys can finally get a chance to see the band that I am always talking about and that I devote my off hours to. Please enjoy! http://apalehorsenameddeath.com/page/aphnd-video
This Student Spotlight article was written for Full Sail University, where I am currently getting my degree in Web Development. Unfortunately you cannot see it if you are not a student, so I have taken the time to re-post it here for your reading pleasure!
As Musicians try to figure out what works in online music distribution, one essential component they can’t afford to ignore is their Web presence. Web Design and Development BS student Rebecca Slosberg recently built the website for A Pale Horse Named Death, a new Brooklyn band formed by Type O Negative Co-Founder and Life of Agony Drummer Sal Abruscato, and now she wants to help by showing other students how to build an effective music website that will promote your songs, connect you with fans and appeal to listeners.
“The website is critical to maintaining the mood and personality of the music and the band,” Slosberg said.
Slosberg lucked out because the band used artist Sam Shearon, who had a clear vision that evoked the bands personality well. She said that this made the design work for the website a lot easier.
“The website carries on that feeling in its design through the background images, buttons and even the skins used on widgets,” Slosberg said. “We did have a limited budget, so I had to be creative when it came to the design, using widgets and plug-ins and other work-arounds to keep the mood and the style in tact.”
To cater to fans, Slosberg has a few suggestions to keep them coming back. First and foremost, you should give them what they want immediately: the music.
“We are living in a world where if you can’t provide instant gratification you aren’t going to make it,” Slosberg said. “Giving fans the ability to listen to the music and buy/download the album is number one.”
Your next move would be to provide fans with a connection to the artist that won’t only feed their interests but will make them lifelong dedicated listeners. For A Pale Horse Named Death, Slosberg created an accessible forum that fans could use to really connect with the band and with each other. Currently there are 216 members in the band’s community and over one thousand Twitter followers.
“Giving them some say, whether it is to share their opinions on the music, or to actually be able to help influence decisions on who the band should tour with, it keeps them engaged,” Slosberg said. “Engagement is the key to a successful fan base.”
Slosberg got the gig because her Fiance, who used to do radio, had established some contacts in the rock and metal world. He had already been in discussions with a member of Abruscato’s former band, Type O Negative, about a social media strategy,when the band dissolved after founding member Peter Steele’s death. Once he found out that Abruscato started a new band, the couple came forward to offer Slosberg’s talents to assist in the new music endeavor.
“Networking and creating a personal brand is VERY important in today’s world,” Slosberg said. “I urge other students to get themselves out there. Create a website, get on Twitter and Facebook, write a blog, anything to really show the world who you really are and what you can do. And engage with people in your industry, you never know what opportunities are out there if you don’t get involved.”
More of Slosberg’s Work
If you want to see more of Slosberg’s design work for businesses and organizations in other industries check out her website at www.rebeccaslosberg.com.
“I’ve always been a bit of a tech nerd,” Slosberg said. “It wasn’t until a couple of years ago I started messing around with social media and blogging. My love for creating websites blossomed from there. I have a natural desire to want to build things and see them grow, and building websites has become just the place for me to do that.”
Written by Ashley Belanger
Internal workplace communities, or as Jive calls them “Collaboration Software”, are basically a social media mixing pot, combining the functionality of blogs, wikis, discussion boards, even instant messaging and employee profiles (think Linked In) with your traditional company intranet.
The purpose is to use this software to draw upon the knowledge you already have within your company, in the minds of your workforce, and use it to drive your business ahead.
These softwares focus on:
- Employee Engagement
- Sales and Marketing
An internal community platform acts as a virtual meeting room where users can interact with their coworkers, form project specific groups, ask questions, post status updates, manage projects, create documents and upload files. Companies can establish individual blogs for each department and use them to store market research or share insight into industry trends. Features like message boards on specific topics like ‘ideas’ or ‘innovation’ are ways employees can share their inspirations and sound off on suggestions.
Internal workplace communities often have the capabilities to facilitate the on-boarding of new employees (or integrate with existing HRIS platforms). Networks can be created where new hires are invited to join to introduce themselves, meet coworkers who can help them succeed, get acclimated to the culture, and learn the ins and outs of the company.
With all this collaboration and transparency employees become more engaged, productive, and satisfied. This gives you the ability to develop employees through the use of informal learning and integrated a LMS through the internal community. Internal workforce communities also help you with retaining employees and retaining their knowledge when or if they do leave the company. For more information check out my previous post on using internal communities throughout the employee life cycle.
If you are struggling with any of the following talent management issues, or you are planing for the future so you don’t have to struggle with these issues then you may want to start looking into an internal community for your company.
- Breaking down barriers that stifle collaboration and innovation
- Identifying the latent professional networks that drive your organization
- Locating company expertise when it’s needed most
- Building a corporate memory
- Retaining Generation Y
- Engaging valued alumni and retirees
Among many other issues your company may face trying to strategically plan for the full employee life cycle, implementing an internal workplace community is your best bet. It’s the one tool that spans all facets of human capital management. Internal workplace communities can give your organization the tools and the power to broaden their existing talents through information sharing, professional networking, informal social learning, and ongoing collaboration. Especially in large, national or even global organizations, being able to collaborate effectively will improve performance and alignment.
Internal workplace communities can assist in all these areas and more, and are really worth looking into if you haven’t already, the basic company intranet just doesn’t cut it anymore in the Talent Age!
An internal community can help new hires connect with the people they need to know to succeed and cut time-to-proficiency drastically. Tools and strategies like a LMS can be integrated to help train your new talent.
You know the old adage, it’s not what you know but who you know? Well it applies here. Internal communities allow employees to develop professional networks that assist in the development and engagement of employees and drives performance.
Most of us who have had to make budgets for training and development understand that upwards of 80% of our budgets go to formal training programs. LMS, Seminars, Online courses etc are all awfully expensive. But did you know that only 10% of what we learn comes from these methods? 70% of our learning comes from informal collaboration. Using an internal community you can evolve your LMS strategy to include collaborative informal learning, as well as incorporating tools such as wikis, blogs, videos, social bookmarking, document sharing and more!
By using an internal community you can have better insight into the informal networks that develop in your organization. This enables bottom-up, socially driven succession planning. Most programs have robust reporting capabilities that allow you to maximize your time for workforce planning, succession planning, and finding the key players in your organization.
In an internal workplace community employees have the ability to develop rich profiles and communities that are active and take advantage of networking make internal recruitment work, giving you the ability to cut back on expensive external recruitment practices like third-party recruiters and expensive job postings, and find more sources of talent in-house that are already aligned with your organizations goals and culture.
Alumni & Retiree Management Networks
How do you keep track and maintain those relationships with valued alumni and retirees, who by the way are leaving with a huge mass of knowledge that you may need to tap into down the road. Maintaining a priceless “corporate memory”, branding, recruiting, etc. an organizational alumni community is a quick way to demonstrate the value of business social networking.
You should absolutely be looking into an internal community if you don’t have one already. Internal communities are a way to expose your employees to all facets of the business, people, and culture of your organization. Having a place for people to share knowledge and expertise, to socialize, develop and grow is the best way to have happy, engaged employees. Tell me what you think? Do you use this kind of technology? Tell us about it!