I filmed this as I was getting ready to head out from Pax East Boston 2012. I love myself a good flashmob, especially when its a Zombie flashmob! Enjoy!
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Plants vs Zombies Flashmob at Pax East 2012
11 Apr
My New Hero
9 AugI recently (over the last two weeks) discovered The Bloggess, Jenny Lawson. She is hysterical, sometimes i wonder if she is a long lost sister (we share all the same anxiety issues, a love of cats, and doing ridiculous stunts because your husband said no) and I just adore her. I had to share this video of a speech she gave at Ignite Evo. Is it fluffy nonsense? Yes. But it made me ‘Furiously Happy’, so now i want to share it with all of you. Enjoy and read her blog!!! It will make you happy!
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A First Date With Me
29 Jun
No this is not marketing related, god forbid! But I just had to post this video! Before I met my fiance, I believe this is exactly how a first date for me would play out! Especially the part about Halo HA!
http://www.collegehumor.com/moogaloop/moogaloop.swf?clip_id=6534168&use_node_id=true&fullscreen=1
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Discovering the Social Good
7 Apr
John Kurze and Ricky Cisco before surgery
How many Facebook posts can you honestly say saved your life? This past week, USA Today released an article about the power of a post and the impact social networking can have on the lives of those who participate. Jeff Kurze of Warren, Michigan was born with a condition that caused iron to be deposited in his kidney. For the last two years Jeff has been undergoing dialysis, but it was making him sick.
Jeff’s wife, web designer Roxy Francisco-Kurze, posted in desperation last late November on her Facebook wall:
“Wishing a kidney would fall out of the sky so my husband can stop suffering, so if anyone knows of a live donor with type O blood, PLEASE let me know.”
Ricky Cisco, a resident of nearby Royal Oak, Michigan, read Roxy’s post and within an hour, messaged her, asking to talk more about what could be done. Ricky had never considered donating an organ before, but knowing he shared Jeff’s O blood type was enough to plant the seed.
Soon after that fateful post, Ricky and Jeff met for what they thought would be the first time, but Ricky quickly recognized Jeff as the computer salesman whom he purchased a laptop from the year before.
Fast-forward to April 2011 and you will find a healthier, happier Jeff Kurze. Ricky Cisco donated his left kidney to Jeff on March 30 at Royal Oak’s Beaumont Hospital, and both have returned home and will resume work shortly. More than just friends, Ricky Cisco considers the Kurzes family now. What’s more, a Facebook page was created for Jeff to stay in touch with friends and family while he was undergoing surgery.
Now when Jeff Kurze finds himself surrounded by friends, sharing stories about how they found their spouse on eHarmony or their new career through Craigslist, Jeff can respond that he found his kidney through Facebook.
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Does viral marketing always make the cut?
4 Apr
The new viral marketing campaign for DIRECTV, the Petite Lap Giraffe is fantastic, really. Being a sucker for miniature animals, particularly ones that snuggle and blow kisses, this one really hits it out of the park for me. Every time I see one of the commercials on TV, I giggle in delight and tell my fiancé that I want one. Subsequently, when the commercial ends, I’m disappointed by the smack of reality that these creatures aren’t real.
Today one of my coworkers pointed out that they have a website just for petite lap giraffes. I have been giddy as a school girl; I signed the waiting list for my very own giraffe, I called the 800 number listed on the website, I even shared it on Twitter and Facebook. As a side note, I’m embarrassed to admit that I watched the live giraffe cam, waiting to see a glimpse of the miniature, albeit fake, giraffe. Sadly, I never saw the giraffe, and as much as I want to sit and wait for the glimpse of the nonexistent animal I know that would probably make me pretty strange!
The thing about viral marketing is sometimes the creative is too good, and the messaging is quickly lost. Sometimes the campaign is so fun, ridiculous or entertaining that you completely lose sight of the product being promoted. In the case of the Petite Lap Giraffe, what is being promoted again? Oh right, DIRECTV! Well no, there is nothing here that makes me want to sign up for DIRECTV. I am very happy with my current cable provider, and a Russian gangster with what I might argue to be the cutest most fantastic fake pet ever, isn’t likely to sway me; especially if after becoming so totally engrossed with the website that I spend close to an hour viewing it, I still have no idea what the product being sold is.
The lesson learned from this campaign is the importance of maintaining sight of the product and goals, regardless of the genius behind the creative elements. You’re selling a product or service, not a funny ad. On the flip side, here is a viral campaign that is just brilliant!
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Using Digital Marketing to Empower & Advance
3 Jan
Wow, I just watched an amazing Toyota commercial. I was impressed by the way Toyota has taken their marketing strategy to another level. Using a TV ad to direct consumers to their website and to empower them to think and possibly even change the world. The Toyota Ideas for Good campaign is taking digital marketing and social collaboration to another level. As Toyota put it:
“Big ideas are bigger than cars. Toyota has proved this time and time again by sharing our big inventions with the world outside of cars. Everybody has a few good ideas, and Toyota wants to help make some of them a reality. So we’re sharing some of our most innovative technologies with you in the hope that you’ll share your good ideas to improve the world”
Social collaboration isn’t a new idea, companies like IBM, Best Buy, Starbucks and more have been using idea sharing internally to empower and engage employees and customers. It is proven to be a successful tactic. Toyota is now bringing this idea to the consumers and pairing it with traditional marketing (i.e. TV advertising) to reach more customers. By challenging us to take their technology and apply it to real world situations to improve our lives and our world they are giving the consumers, us, a voice. Bravo Toyota!
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Where To Find Me!
